Comptoir de Campagne
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Local Economy
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Resilient city
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Short circuit
- Reduced inequality
- Sustainable cities and communities
Pitch
Important
Le modèle économique de la société a requis de nombreuses levées de fonds et fragilisé la trésorerie de l'entreprise. Suite à la difficulté d'attirer de nouveaux investisseurs, le Tribunal a pris la décision de rejeter le projet de reprise de l'activité présenté par la dirigeante. L'audience s'est conclue par deux avis défavorables, émis par le mandataire et la procureure, qui ont estimé que les commerces autonomes en conteneurs constituaient une solution plus appropriée pour les communes rurales que les comptoirs.
Presentation
In France, safeguarding trade in rural areas is crucial: these businesses are sources of economic development, resource creation, employment and they allow the strengthening of social ties. Comptoir de Campagne is implementing a new generation of local, multi-service and connected shops, with the ambition to revitalize French villages. Each counter offers everyday products on a short circuit, local services (Relais Poste, Pressing, Printing, etc.), emergency products, an e-service area (e-boutique, drive, delivery, collection boxes) and also a snacking area to encourage encounters between inhabitants and strengthen social ties. In 2015, Virginie Hils, entrepreneur and finalist for the "Business with Attitude" prize of Madame Figaro, created Comptoir de Campagne. She opened her first Comptoir in Champdieu, a village of 1800 inhabitants in the Forez region, in February 2016. Following the success of this pilot establishment, and requests from other local authorities affected by the problem, Comptoir de Campagne subsequently opened 8 new stores in the surrounding departments. Concerned to include the citizens in its adventure, this is the third fundraising campaign that Comptoir de Campagne is carrying out on LITA.co. The first two were carried out to allow the development of the company and now the company wishes to strengthen its establishment and deploy its franchise network in different French regions.
In order to finance the spin-off of the Comptoir de Campagne model, Virginie Hils addresses you today. Are you ready to mobilize yourself in the service of the territories for the maintenance of local businesses?
